{"id":1161,"date":"2020-08-23T11:20:32","date_gmt":"2020-08-23T09:20:32","guid":{"rendered":"https:\/\/mesg.ch\/?page_id=1161"},"modified":"2020-08-25T14:28:54","modified_gmt":"2020-08-25T12:28:54","slug":"vision-purpose","status":"publish","type":"page","link":"https:\/\/mesg.ch\/en\/vision-purpose\/","title":{"rendered":"Vision & Purpose"},"content":{"rendered":"

Motivation and profitability through meaning<\/h2><\/div>
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Many employees and managers in companies feel far removed from the actual purpose of their organisation. In a typical organisation, only about every third person recognizes the value that he or she gives, and everyone else often lacks a clear answer to the question of “why?”. The management, in turn, focuses too often on balance sheet goals and regards a mission statement as an optional addition to the existing strategy or even as a superfluous \u201cornament\u201d.<\/p>\n

A strategy can only be the answer to how the company’s long-term goals can be implemented, which in turn can only be derived from a clear purpose that is different from that of the competition. Not surprisingly, there is strong evidence of a direct connection between a clearly formulated and implemented corporate purpose, economic success and the attractiveness of employee branding.<\/p>\n<\/div>

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How we help:<\/h3><\/div>